When sales leaders think about events, the conversation often centers on logistics, attendance, and outcomes measured within 2 weeks of the event. But the real value of a well-designed event is much bigger than what happens between the event’s venue walls. A strategic and intentionally planned event accelerates the work of your sales team in […]

First things first, it’s NOT just a corporate event. It’s a relationship-building EXPERIENCE.  That is the very first mindset shift that needs to happen, before you can actually start laying the groundwork for an event that’s truly relational. The person tasked with planning your event needs to not only be an event professional who understands […]

You had an event concept that seemed awesome. The C-Suite was on board and it seemed to have so much potential for supporting your department’s goals. But the event came and went, and the results were just mediocre. The concept seemed to have fallen flat for some inexplicable reason, and you’re left alone to defend […]

Most event professionals come from one of two worlds. They’ve either spent their careers inside large organizations, learning how to navigate corporate structures and stakeholder expectations. Or they’ve spent their careers building a business from scratch, learning how to move quickly, innovate, and maximize limited resources. I’ve had the opportunity to do both. Having worked […]

Before launching JJE, I spent years working in both the corporate and non-profit worlds. Live Events (orchestra, theatre, ballet, etc) → Non-Profit Events → Higher Ed → Corporate International Education. At this point, I’ve been around the block and worked in widely different industry contexts. And in each of them, the events we hosted weren’t […]

A successful brand sales event doesn’t happen by accident.  Successful brand events built to support your sales initiatives should feel effortless to attendees, but behind the scenes, every detail has usually been strategically designed to support connection, conversation, trust-building, and long-term brand positioning. At JJE, we believe the best brand events are not about gathering […]

Our professional opinion? This will soon be a key indicator of success for relationship-driven brands, and it’s a MUST for including in your marketing strategy. Event marketing is no longer optional for brands that want to build loyalty, increase referrals, and create long-term client relationships. It’s one of the most effective business strategies available. At […]

Within the events industry, the word luxury is often used to describe scale, aesthetics, or price point. It’s the word that comes to mind when people see an event on Instagram filled with showstopping photo ops, statement ceiling installations, and more florals than you’ve ever seen in one room.  And while those expensive aesthetics are […]