So a couple of months ago, Danielle came to me with a crazy good idea (as she usually does) and was like: “What if we did an audio guest book, but for vendors, and we posted sound bytes from it in a summer Instagram series?” And I was like: “Why not, let’s do it” (as […]

Here is the reality: consumers are not hearing your message. It is not because they don’t want to, but rather they are constantly overwhelmed by information overload in today’s digital world. Between social media, AI, and automated marketing, consumers can’t keep up with rebrands, collaborations, product launches, and major company news. That’s why it’s so […]

CONGRATULATIONS! You’ve officially chosen your forever soulmate. <3 *cue swoons and sighs* If your left hand is suddenly feeling a little heavier, the floodgates should be opening any minute now. That is, the million opinions from friends and family, endless questions about the wedding day, and an Instagram feed full of wedding inspo, must do’s, […]

A memorable awards dinner and note-worthy general session have two things in common: they are planned with high intentionality and focus on human connection.  What exactly does that mean though?  When planning your corporate event, every single detail should contribute value toward the overall vision and guest experience. No decision should feel random, out of […]

I’m a wedding planner, so obviously I am passionate about weddings. The vision, the timeline, the vibes. But I’m even more passionate about MARRIAGE. Specifically, I am passionate about planning for the marriage, not just for the wedding day. I am passionate about this season of life that we love to call your Engagement Era. […]

If you’re newly engaged, you’ve probably asked yourself some version of this question:  What exactly does a wedding planner do?  Or maybe:  What are the responsibilities of a wedding planner, really? From the outside, wedding planning can look like mood boards, venue tours, and someone making sure the flowers show up.  But in reality, a […]

When sales leaders think about events, the conversation often centers on logistics, attendance, and outcomes measured within 2 weeks of the event. But the real value of a well-designed event is much bigger than what happens between the event’s venue walls. A strategic and intentionally planned event accelerates the work of your sales team in […]

When I was in kindergarten, my teacher asked me what I wanted to be when I grew up.  I told her I wanted to be a flower shop owner.  Why you may ask? Well, I believed that flowers brought people happiness and I wanted to make others smile.  Now, you would think that I would […]

One story we hear time and time again is Catholic couples booking their reception venue before starting marriage prep… only to find out that you won’t finish Pre-Cana in time for your wedding date. Now, you have the infamous dilemma: do you give up your dream venue or your sacred ceremony?  As a wedding planner, […]

First things first, it’s NOT just a corporate event. It’s a relationship-building EXPERIENCE.  That is the very first mindset shift that needs to happen, before you can actually start laying the groundwork for an event that’s truly relational. The person tasked with planning your event needs to not only be an event professional who understands […]