If you’re newly engaged, you’ve probably asked yourself some version of this question:  What exactly does a wedding planner do?  Or maybe:  What are the responsibilities of a wedding planner, really? From the outside, wedding planning can look like mood boards, venue tours, and someone making sure the flowers show up.  But in reality, a […]

When sales leaders think about events, the conversation often centers on logistics, attendance, and outcomes measured within 2 weeks of the event. But the real value of a well-designed event is much bigger than what happens between the event’s venue walls. A strategic and intentionally planned event accelerates the work of your sales team in […]

When I was in kindergarten, my teacher asked me what I wanted to be when I grew up.  I told her I wanted to be a flower shop owner.  Why you may ask? Well, I believed that flowers brought people happiness and I wanted to make others smile.  Now, you would think that I would […]

One story we hear time and time again is Catholic couples booking their reception venue before starting marriage prep… only to find out that you won’t finish Pre-Cana in time for your wedding date. Now, you have the infamous dilemma: do you give up your dream venue or your sacred ceremony?  As a wedding planner, […]

First things first, it’s NOT just a corporate event. It’s a relationship-building EXPERIENCE.  That is the very first mindset shift that needs to happen, before you can actually start laying the groundwork for an event that’s truly relational. The person tasked with planning your event needs to not only be an event professional who understands […]

So you just got engaged! First of all, congrats! Second of all, BEWARE of the venue that advertises a “wedding coordinator included” with the rental fees. 90% of the time, this “perk” is actually a venue coordinator disguised as a wedding coordinator. I’m not saying don’t book the venue (so don’t panic if you already […]

You had an event concept that seemed awesome. The C-Suite was on board and it seemed to have so much potential for supporting your department’s goals. But the event came and went, and the results were just mediocre. The concept seemed to have fallen flat for some inexplicable reason, and you’re left alone to defend […]

So you’re OFFICIALLY engaged and excited to plan your special day… Until the big, daunting question arises: what kind of wedding planner should I hire?! And what is even the difference between a wedding planner vs a wedding coordinator? Well, you’ve come to the right place and we are so glad you asked! In order […]

To Have or Not To Have a Wedding Gap If you’re getting married in a church, choosing your wedding timeline can be especially challenging. Aligning church and reception timing, sorting through travel times, and still making sure the day doesn’t feel rushed.  If you’re here, you’ve likely reached the point where you need to make […]

Most event professionals come from one of two worlds. They’ve either spent their careers inside large organizations, learning how to navigate corporate structures and stakeholder expectations. Or they’ve spent their careers building a business from scratch, learning how to move quickly, innovate, and maximize limited resources. I’ve had the opportunity to do both. Having worked […]