Before launching JJE, I spent years working in both the corporate and non-profit worlds. Live Events (orchestra, theatre, ballet, etc) → Non-Profit Events → Higher Ed → Corporate International Education. At this point, I’ve been around the block and worked in widely different industry contexts. And in each of them, the events we hosted weren’t […]

Step 0: Stop and celebrate. Seriously, DO NOT skim over this step! Pause everything! Before spreadsheets, before Pinterest boards, before venue tours… have you truly taken the time to celebrate this milestone yet? If not, this is your sign to step away from wedding planning for a minute and be fully present in your engagement. […]

A successful brand sales event doesn’t happen by accident.  Successful brand events built to support your sales initiatives should feel effortless to attendees, but behind the scenes, every detail has usually been strategically designed to support connection, conversation, trust-building, and long-term brand positioning. At JJE, we believe the best brand events are not about gathering […]

Our professional opinion? This will soon be a key indicator of success for relationship-driven brands, and it’s a MUST for including in your marketing strategy. Event marketing is no longer optional for brands that want to build loyalty, increase referrals, and create long-term client relationships. It’s one of the most effective business strategies available. At […]

Within the events industry, the word luxury is often used to describe scale, aesthetics, or price point. It’s the word that comes to mind when people see an event on Instagram filled with showstopping photo ops, statement ceiling installations, and more florals than you’ve ever seen in one room.  And while those expensive aesthetics are […]