Most event professionals come from one of two worlds. They’ve either spent their careers inside large organizations, learning how to navigate corporate structures and stakeholder expectations. Or they’ve spent their careers building a business from scratch, learning how to move quickly, innovate, and maximize limited resources. I’ve had the opportunity to do both. Having worked […]

Before launching JJE, I spent years working in both the corporate and non-profit worlds. Live Events (orchestra, theatre, ballet, etc) → Non-Profit Events → Higher Ed → Corporate International Education. At this point, I’ve been around the block and worked in widely different industry contexts. And in each of them, the events we hosted weren’t […]

Step 0: Stop and celebrate. Seriously, DO NOT skim over this step! Pause everything! Before spreadsheets, before Pinterest boards, before venue tours… have you truly taken the time to celebrate this milestone yet? If not, this is your sign to step away from wedding planning for a minute and be fully present in your engagement. […]

A successful brand sales event doesn’t happen by accident.  Successful brand events built to support your sales initiatives should feel effortless to attendees, but behind the scenes, every detail has usually been strategically designed to support connection, conversation, trust-building, and long-term brand positioning. At JJE, we believe the best brand events are not about gathering […]

Our professional opinion? This will soon be a key indicator of success for relationship-driven brands, and it’s a MUST for including in your marketing strategy. Event marketing is no longer optional for brands that want to build loyalty, increase referrals, and create long-term client relationships. It’s one of the most effective business strategies available. At […]

Within the events industry, the word luxury is often used to describe scale, aesthetics, or price point. It’s the word that comes to mind when people see an event on Instagram filled with showstopping photo ops, statement ceiling installations, and more florals than you’ve ever seen in one room.  And while those expensive aesthetics are […]

Every event tells a story, so the question isn’t whether or not it will. The question is if the story your event tells will feel memorable and worthwhile. The most impactful events are designed to intentionally share the narrative, in your voice. For couples, this means creating a wedding experience that reflects your love story, […]

The most impactful events are not measured solely by what happens during them, but by what’s left behind after the event is over.  The buzzing conversations guests are still having months later. The memories you and your family will recount for generations. The sense of pride and connection built stronger with every gathering. A lasting […]

When we dreamed up the title A Tale of Two Origins, we realized it represents far more than just one part of JJE’s story. It represents exactly where we came from, and simultaneously forms the foundation of who we are.  As JJE founders, Felipe and I have an international love story of our own. Two […]

There’s something bittersweet about realizing you’re living out a chapter that you’ll one day reminisce over. Like pulling an old film photo out of the box and remembering everything that led you to where you are now. Over the last few months, JJE has quietly stepped into a new season… one that feels more aligned, […]