First things first, it’s NOT just a corporate event. It’s a relationship-building EXPERIENCE.  That is the very first mindset shift that needs to happen, before you can actually start laying the groundwork for an event that’s truly relational. The person tasked with planning your event needs to not only be an event professional who understands […]

So you’re designing a custom engagement ring for your proposal, and don’t know where to start? First, take a deep breath. You’re not alone. One of the biggest misconceptions about custom engagement rings is that “custom” automatically means extravagant. In reality, designing a custom ring isn’t about spending more money. It’s about creating something intentional. […]

So you just got engaged! First of all, congrats! Second of all, BEWARE of the venue that advertises a “wedding coordinator included” with the rental fees. 90% of the time, this “perk” is actually a venue coordinator disguised as a wedding coordinator. I’m not saying don’t book the venue (so don’t panic if you already […]

You had an event concept that seemed awesome. The C-Suite was on board and it seemed to have so much potential for supporting your department’s goals. But the event came and went, and the results were just mediocre. The concept seemed to have fallen flat for some inexplicable reason, and you’re left alone to defend […]

So you’re OFFICIALLY engaged and excited to plan your special day… Until the big, daunting question arises: what kind of wedding planner should I hire?! And what is even the difference between a wedding planner vs a wedding coordinator? Well, you’ve come to the right place and we are so glad you asked! In order […]

To Have or Not To Have a Wedding Gap If you’re getting married in a church, choosing your wedding timeline can be especially challenging. Aligning church and reception timing, sorting through travel times, and still making sure the day doesn’t feel rushed.  If you’re here, you’ve likely reached the point where you need to make […]

Most event professionals come from one of two worlds. They’ve either spent their careers inside large organizations, learning how to navigate corporate structures and stakeholder expectations. Or they’ve spent their careers building a business from scratch, learning how to move quickly, innovate, and maximize limited resources. I’ve had the opportunity to do both. Having worked […]

Before launching JJE, I spent years working in both the corporate and non-profit worlds. Live Events (orchestra, theatre, ballet, etc) → Non-Profit Events → Higher Ed → Corporate International Education. At this point, I’ve been around the block and worked in widely different industry contexts. And in each of them, the events we hosted weren’t […]

Step 0: Stop and celebrate. Seriously, DO NOT skim over this step! Pause everything! Before spreadsheets, before Pinterest boards, before venue tours… have you truly taken the time to celebrate this milestone yet? If not, this is your sign to step away from wedding planning for a minute and be fully present in your engagement. […]

A successful brand sales event doesn’t happen by accident.  Successful brand events built to support your sales initiatives should feel effortless to attendees, but behind the scenes, every detail has usually been strategically designed to support connection, conversation, trust-building, and long-term brand positioning. At JJE, we believe the best brand events are not about gathering […]